together we read

I wrote, designed, and managed the #TogetherWeRead social media campaign for Reading In Motion during Winter 2021. Following the recently-concluded holiday fundraising campaign (which had the tagline: “Together, we can do this!”), #TogetherWeRead’s purpose was to express gratitude and demonstrate impact to donors. Utilizing a month-long series of staff features, donor highlights, and 2020 organizational milestones, this campaign served as a successful stewardship piece for foundations, corporate partners, and individual donors. Featured below are samples of these posts. The campaign culminated in the release of the FY20 Annual Report, which can be found here.