together, we can do this

Collaborating with the Reading In Motion Director of Development, I wrote, designed, and executed the organization’s end-of-year fundraising campaign for Fall of 2020. This campaign centered around the tagline “Together, we can do this!” and utilized a series of mailed letters and targeted emails to raise over $30,000 for the organization. To highlight the many individuals who made up the Reading In Motion community, I partnered with various staff and board members to ghostwrite appeal letters.

Together We Give

This letter arrived in the mailboxes of Reading In Motion donors around Thanksgiving of 2020. Written from the perspective of a well-known Instructional Coach, this letter was directed to existing donors, and sought to express gratitude and remind them of their impact, encouraging further giving. This letter was also distributed to segmented donor lists in the form of an email.