Starting Over: Raegan Lynch

Partnering with lifestyle creator Raegan Lynch to blend creative storytelling with branded content, defining a paid partnership approach that stays authentic to her story, resonates with audiences, and delivers results for brand collaborators.

My Role

To craft and execute a strategy for integrating paid partnership content into the creator's authentic narrative.

Goal

Audience reach → 13.5M+ views across 7 Instagram & TikTok partnerships, consistently delivering 1M+ view campaigns

High impact → 518K+ engagements and sustained 3.84% average engagement rate

Seamless integration → sponsored moments are referenced by audiences for narrative continuity, not skipped as interruptions, signaling strong trust and story alignment

Results

About the project

Creative Strategist

01

NOYZ Perfume

Our first branded video featuring NOYZ's Detour perfume, bringing the audience along for Raegan's first night out with friends while reflecting on the detours that brought her there.

This ad reached over 1.9M views across Instagram and TikTok, with over 106K engagements. This video was also featured on ABC News.

03

Hinge

Seamlessly woven into Raegan's first step back into dating, this partnership with Hinge captured Raegan's excitement about a new love interest with genuine promotion of the app that connected them.

This video reached over 1.7M views across Instagram and TikTok, with over 71K engagements, inspiring hundreds of viewers to share advice, excitement, and Hinge success stories in comments.

02

04

Samsung

The first in a two-video partnership with Samsung, which leveraged Raegan's abilities in cinematography to promote the camera features of the Galaxy S25 Ultra. This marked a shift from her previous partnerships, which had largely been centered around beauty & dating.

This ad recieved 1M+ views on Instagram, with over 30K+ engagements. Combined, the two ads for Samsung reached over 1.9M views, with over 50K engagements. Audience response to both was overwhelmingly positive, with many admiring the technical achievements of the ad.

Aerie

One of two videos in partnership with Aerie, weaving Aerie clothing into an existing story beat about a spontaneous trip to Paris.

This ad reached over 1.8M views across Instagram and TikTok, with over 75K engagements. Combined, the two ads for Aerie reached over 3.5M views, with over 127K engagements, and audience response to both was incredibly positive, with many viewers sharing dating advice and personal stories.

Standout Content

Work Samples

Raegan's platform has achieved consistently high engagement and positive audience sentiment, in addition to multiple successful brand partnerships. The platform has grown rapidly since its launch in January 2025, reaching over 1M followers across Instagram and TikTok in less than 10 months.

Account Snapshots

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Get in Touch

Let's Talk

Whether you need a strategy, a story, or a little of both, let's make something worth talking about.

Work with me →