Keeping schools safe, healthy, and open
Repositioning Bloom Health Partners from a corporate health offering to a trusted partner in K-12 school testing.
My Role
Secure K-12 COVID-19 testing contracts and support implementation with schools in response to new federal funding
Goal
New partnerships → Bloom selected as a vendor for Texas schools, and as sole testing provider for all schools in Southern Alabama
Smooth rollout & renewal → comprehensive support materials ensured expedited program rollout (3 weeks) and renewal of vendor contract in Texas
Smooth rollout & renewal → comprehensive support materials ensured expedited program rollout (3 weeks) and renewal of vendor contract in Texas
Results
About the project
Strategy, copy, creative
Deliverables
Educator support materials, process guides for school health professionals, and resources in English and Spanish for families to enable efficient and seamless program adoption.
Process Guides
Key messaging, pitch decks, webinar presentations, and support materials to equip Bloom to confidently present to state and district education leaders.
K-12 Pitch Materials
Pitch & Sales Tools
New website content expanding Bloom's existing offerings from live events and productions to schools.
Fresh Website
Process Guides & Support Materials
Program Flyers
Materials for educators and parents detailing how Bloom’s testing program works in schools.