826chi newsletter

As manager of 826CHI’s newsletter communications, I determined strategy, design, and content goals for the organization’s monthly general newsletter. Content was gathered by working with department leaders to identify messaging priorities and best complement other organizational efforts. I was responsible for writing all copy and collaborating with designers and partners as needed to develop content.

By establishing KPI’s and regularly analyzing performance metrics to inform copy, design, and other content decisions, I successfully tripled engagement in 826CHI’s monthly newsletters.