Staff Development
Conference
Crafting the communications strategy for 826 National's 2022 Staff Development Conference.
Communications Lead - Consultant
My Role
Increase team engagement and positive event sentiment
Goal
High engagement → Strong participation across 826’s national network
Positive sentiment shift → reframed as a mission-centered opportunity for connection and growth
Sustainable infrastructure → Built a scalable communications framework adaptable for future conferences
Results
About the project
Deliverables
The 826 National Team wanted to improve communications around their annual staff development conference, so I crafted a plan for them to address past concerns, generate event participation, and shift staff perception of the event from an obligation to a mission-centered opportunity.
This plan was designed to:
1. Clearly communicate event details
2. Crystalize value of participation for each member of 826's network
3. Make 826 staff feel valued as participants
4. Encourage cross-chapter connection
Execution consisted of tailored messaging for cohort leads, general staff, speakers, and public audiences. Success was evaluated through engagement metrics and qualitative feedback from 826 staff and stakeholders throughout and post comms rollout.
This plan was designed to:
1. Clearly communicate event details
2. Crystalize value of participation for each member of 826's network
3. Make 826 staff feel valued as participants
4. Encourage cross-chapter connection
Execution consisted of tailored messaging for cohort leads, general staff, speakers, and public audiences. Success was evaluated through engagement metrics and qualitative feedback from 826 staff and stakeholders throughout and post comms rollout.
Simplified Strategy
Simplified Plan
