Starting Over: Raegan Lynch
Partnering with lifestyle creator Raegan Lynch—my longtime creative collaborator—to blend creative storytelling with brand strategy, developing a distinct editorial voice, defining a branded content approach, and crafting narratives that reach millions.
Content Strategy
Ongoing
Project Timeline
Producer &
Creative Strategist
My Role
Content Strategy, Creative, Editorial Ops
Deliverables
About the project
Helping Raegan turn her story of starting over after a breakup into a compelling social media series—combining my content strategy, copywriting, and editorial management skills with her gifts for writing and visual storytelling.
Capitalizing on the momentum gained in early 2025, we crafted her second season in London, capturing the exhilarating, often overwhelming, sometimes awkward, but always worthwhile moments that come with building a life in a new place. While doing this, we seamlessly wove in strategic brand partnerships to grow the account’s profitability.
My Role
Branded Content
I established the platform’s branded content strategy, developing an approach to integrating partnerships and promotions seamlessly into regular content to keep audiences engaged, maintain trust, and drive results for our brand partners.
Storytelling
I provided content strategy for the season’s major arcs, helping Raegan craft an engaging narrative complete with twists, tension, and payoff to keep her audience watching and growing, all while remaining authentic to her story as it happened in real time.
Production
I acted as Producer for Raegan’s creative team, building and managing an editorial workflow and calendar, initiating performance tracking, facilitating creative collaboration, and supervising contractor support.
Areas of work
Below is a selection of standout content from the second season of Raegan's Starting Over series, featuring key story beats and brand partnerships with NOYZ and Aerie.
Standout Videos
01
Season 2 Premiere: London
03
Making Friends
02
NOYZ Perfume Ad
This ad reached over 1.8M views across Instagram and TikTok, with over 105K engagements. This video was also featured on ABC News.
04
Aerie Partnership
Work Samples
Over the course of the London season, we've seen consistently high engagement and positive audience sentiment, in addition to multiple successful brand partnerships. The platform has grown rapidly since its launch in January 2025, reaching over 1M followers across Instagram and TikTok in less than 10 months.
Account Snapshots