Branding & Website

Building a brand identity and compelling website for a new integrative health practice, helping them attract clients ready to take steps toward more balanced lives.

Actias Wellness

12 Weeks

Project Timeline

Brand Strategist
& Copywriter

My Role

Brand Package
& Website

Deliverables

About the project

After working with the founder, Chelsea, to identify her goals, values, and client base, I found that Actias Wellness was needing a brand identity and website to:

Communicate the practice’s values and integrative approach to health

Empower people to take a step in their mental health journey, regardless of their starting point

Stand out to potential clients in a sea
of mental health services and
therapy-speak

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The Challenge

My goal was to craft a brand and site for Actias Wellness that would...

1. Be an authentic expression of Chelsea's approach to counseling and wellness

2. Scale as she grew her integrative practice beyond her initial counseling offerings

3. Equip Chelsea to confidently represent her practice online and through third party services like Psychology Today

The Goal

Keeping Chelsea, her clients, and her goals for her practice in mind, I built the Actias Wellness brand and website, characterized by a welcoming, conversational tone, creative calls to action, and growth-oriented imagery.

Building Actias Wellness

Brand Architecture

I developed a brand for Actias Wellness that would be inviting and inspiring for new clients and clinicians joining the practice. The brand architecture included a mission, vision, and values, as well as a brand voice and positioning.

Key Messaging

I developed messaging for use across the Actias Wellness website and to support the growing team in talking about their practice and integrative approach to healthcare.

Visual Identity

I collaborated with a graphic designer to build a logo and color palette inspired by the luna moth, the origin of the name of the practice. Our intention was to create a welcoming and polished look and feel.

The Deliverables

Below is the final site design for both desktop and mobile, which I wrote and co-designed. My goal was to create a digital home for Chelsea's new health practice that mirrored the physical one—warm, welcoming, and empowering—while inspiring users to take action and make their first appointment.

The Final site

Visit the site →

Get in Touch

Let's Talk

Whether you need a strategy, a story, or a little of both, let's make something worth talking about.

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